Thru Dark

Joined by a crew of former UK special forces, the brief was to create a short promotional video showcasing the new line of winter apparel. Roaming the snowy mountains of Hokkaido, Japan, we set off to some unique and technical locations to test and shoot the gear. With the main focus on winter snow sports, we embarked on backcountry ski missions during the day and night scouting for fresh lines and deep powder. We made our way towards the coast to enable a descent to the ocean, the team put the gear to the test. Conditions were challenging at times with high winds, cold temperatures and plenty of snow. Thankfully the Thru Dark gear did a great job in keeping everyone safe from the elements.

*Images are screen grabs


Thru Dark


February 2020