“We can’t solve problems with the same mind we had when we caused them” - Albert Einstein
We have been degenerating our planet, land and oceans arguably for the past 10,000 years. Degeneration means that over time we will produce less and less. In fact, historical evidence suggests that most human cultures have been living with degenerative expectations. For example, for us to produce our food we expect to degrade the land over time. Therefore reducing biodiversity, decimating the soil and contributing to global warming.
To sustain the level we are at now, to maintain this degraded state doesn’t really make sense. We need to regenerate and then we can be “sustainable”. We want to regenerate, to increase abundance. There is more carbon in the soil than there is in the atmosphere and biosphere combined and with healthy soil we can significantly impact how many billions of tons of carbon can be sequestered and put to good use in the ground. Respecting the earth in this way means to care for the organism as a whole, which of course we humans are part of.
Food can and should be a solution. When it comes to how we grow, harvest and produce food, we can practice methods that enhance our land, water and wildlife. Not to mention benefiting the nutritional value of our food, which has always been and must continue to be our medicine for vitality.
This is a story of amazing humans who’s regenerative practices are making life more abundant for all.
In House Tasting emerged as a new business during the peak of lockdown in Summer 2020 as a stepping stone to help people enjoy sampling new beverages from the comfort of their home. My task was to create tasting videos with the producers of the drinks so that customers had a 1-on-1 experience with the masterminds behind the product. Each tasting video is approximately 45 minutes and is available to watch upon purchase of an In House Tasting pack. Below are examples of a few trailers I cut together as part of a marketing package.