Beyond Nordic

“We can’t solve problems with the same mind we had when we caused them” - Albert Einstein

We have been degenerating our planet, land and oceans arguably for the past 10,000 years. Degeneration means that over time we will produce less and less. In fact, historical evidence suggests that most human cultures have been living with degenerative expectations. For example, for us to produce our food we expect to degrade the land over time. Therefore reducing biodiversity, decimating the soil and contributing to global warming.

To sustain the level we are at now, to maintain this degraded state doesn’t really make sense. We need to regenerate and then we can be “sustainable”. We want to regenerate, to increase abundance. There is more carbon in the soil than there is in the atmosphere and biosphere combined and with healthy soil we can significantly impact how many billions of tons of carbon can be sequestered and put to good use in the ground. Respecting the earth in this way means to care for the organism as a whole, which of course we humans are part of.

Food can and should be a solution. When it comes to how we grow, harvest and produce food, we can practice methods that enhance our land, water and wildlife. Not to mention benefiting the nutritional value of our food, which has always been and must continue to be our medicine for vitality.

This is a story of amazing humans who’s regenerative practices are making life more abundant for all.

Covid-19 has thrown quite the spanner in the works. Alas when it comes to shooting something fun and creative I will always try and find a way to make it work. Gratefully I have some lovely forestry and field areas not far from my home. I was able to get out early for sunrise on the 8th April to catch a breathe of fresh air and test out the new pair of Beyond Nordic hiking pants. Working with the only location I could, I was very happy with out the come under the circumstances. A truly great all round pear of pants, comfortable, functional and well designed.



Beyond Nordic


April 2020